How to get more bookings in my rural house
When we market our vacation home, our goal is to occupy it as quickly as possible. With occupancy comes income, which is very good for the family economy. However, nothing is more disappointing than not getting bookings for the property. In reality, it is not just a matter of placing an ad and waiting. It is important that you spend some time on a number of things that will help you get more bookings faster. If, in addition, your vacation home is part of what we know as rural tourism, you have to take into account the factors that will help you to promote your rural home.
How to get more bookings in my rural house in Mallorca
If this is your case, if you are wondering how to manage a rural house, in Alquilair, we like to give advice, to share what we learn as specialists in the management of holiday homes. That's why we give you some tips so that you can start to master the promotion of agritourism. Keep in mind that this sector is very competitive, so take good note!
By Alquilair
The appearance of your home
Let's start at the beginning... A vacation home, or enters by sight or not at all. Or, at least, a well-kept space will facilitate the work of promoting a rural house. Think that the client will want to stay in a nice and clean house, where he can feel at home. It is important to get the decoration right. Better something neutral, but with character and some personal touch, but without going overboard, because sometimes, what may seem nice to us may seem the opposite to someone else. That your rural house has extra services also helps: some essential nowadays are the good WiFi signal, good air conditioning and the supply of basic food or what is necessary to have a coffee. We all want a coffee in the morning.
Getting the price right
The price is fundamental in the strategy to attract clients to an agritourism. In another article we told you how to calculate the price of a vacation home. It is very important for you to position yourself correctly in front of the competition. In addition, you have to take into account the different tourist seasons, because it is not the same price in low season than in the high season of summer vacations. It makes it easier for the client to make a decision knowing the price per night and per week to stay in your rural house. Something that helps a lot is to prepare attractive offers, discounts and some gift as a detail for your clients, if for example they make an early reservation, or if they are interested in a long stay.
Good marketing
In a market as competitive and global as that of vacation rentals and rural tourism, you have to manage marketing effectively and professionally. We can assure you that nowadays what stands out the most is the local. Look for a good niche to attract customers to your agritourism, facilitate online booking, place your ad (with the same information always) in the best websites and portals, take care of the image and photographs of your holiday home that you will use in the ads, make clear issues such as the amount of cancellation, or the price of additional services. And something very important, if you have already made customers, keep in touch with them from time to time and send them offers and be interested in how was their stay, they will give you a lot of important information from what was their experience. Don't forget that everything can be improved.
Do you have any doubts? Or, better yet, tell us about your experience.