How to deseasonalize your rental home
Es Puig Moltò by Alquilair
The forecast is clear: 2017 will be another year of new records, of national and international visitors who decide to spend a few days in the Balearic Islands. During the last five years the trend has been increasing also for holiday rentals, which continues to add tourists who demand holiday accommodation, but not only in the peak months, low seasons are ceasing to be because deseasonalization is also increasing.
Heritage, gastronomy, hiking trails or sports, are qualities that we have to put in value and help to break the seasonality of tourism in the Balearic Islands. We can no longer only focus on marketing tourist accommodation during June, July and August; September, October and November could be a great season to rent your second property to tourists. How to deseasonalize your house for rent? It's all about adapting.
Tourism that helps deseasonalization in the Balearic Islands
Cycling: What would you have to do to create a cycling space in your vacation home? If you were a cyclist what would you appreciate in a home? Setting up a space for bicycles, informing yourself about the most important cycling events, providing brochures and information for your cycling guests, are some of the actions that can make you more attractive in the eyes of travelers who like this practice, who are looking for a home like yours. There are dozens of mountain, road or city routes that offer another alternative to visit the Balearic Islands, think of them and their bicycles.
Hiking: If your vacation home is located near a hiking route, such as Serra de Tramuntana, today declared World Heritage by Unesco, do not forget to enhance this value. Inform about it in the advertisement of your holiday home, provide information about hiking routes to your guests, and even decorate your home for them; it is an opportunity to keep your vacation home actively decorated and up to date.
Mototourism: There are many international travelers who find in the roads of the Balearic Islands one of the best tracks to enjoy a great motorcycle trip. To give you an idea of this type of tourism, some 5,000 people participated in the 41st edition of the International Motorcycle Tour of Mallorca, which covered 250 km of the island's perimeter. Take them into account, think about them and the spaces of your holiday home.
Golf: There are more than 10 million foreign tourists who traveled to Spain for sporting reasons in 2016, generating revenues of 11,901 million euros. Spain is the second country in the world that receives the most foreign tourists whose main reason for traveling is to play golf. Only the United States is ahead in this ranking. According to the Golf Business Partners report, the total contribution of this sport to the Spanish tourism industry is 564 million. This is another important type of traveler that we must take into account and think about their needs.
If you need help in the work of deseasonalizing your vacation rental and in the management, write to us atwe are vacation rental managers.
