SOMNIA maintains its success at the height of the high season with an occupancy rate of 88% in July 2024 in the holiday sector
Aerial view of the facade and swimming pool of the villa Bell Lloc, in Felanitx, managed since 2021.
Despite a complicated environment for tourist rental in the Balearic Islands, with overall figures below expectations, the SOMNIA team has managed to stand out once again, reflecting its more than 10 years of experience in the management of tourist establishments.
During the month of July 2024, the holiday homes managed by SOMNIA in the Balearic Islands reached an occupancy rate of 88%, exceeding the occupancy rate recorded in the same period of the previous year by more than 12 percentage points.
This remarkable increase reflects the effectiveness of the strategies implemented by SOMNIA, which has been able to adapt to changing market conditions and travelers' preferences. This success is no coincidence, but the result of meticulous management and personalized attention that has built customer loyalty.
In a summer where many players in the sector have faced difficulties, SOMNIA's ability to improve its occupancy figures highlights its position as a leader in the vacation rental market. Its carefully selected and managed properties continue to be a preferred choice for both domestic and international tourists, especially in a context where quality and trust have become paramount for travelers.
SOMNIA's success is even more relevant considering the slowdown observed in other segments of the vacation rental market. While many properties have recorded occupancies up to 10% below expectations, SOMNIA has demonstrated that, with the right tools and a solid strategy, it is possible to not only maintain, but improve results year after year.
As the season draws to a close, SOMNIA is optimistic and confident that its approach will continue to attract a significant volume of tourists, consolidating its leadership in the sector. In such a competitive market, its management model is presented as a benchmark for other operators, demonstrating that quality and service are key to sustainable success in vacation rentals.
